Creating compelling blog content is one of the most effective ways to drive traffic to your website and build credibility and trust. Use our 17 formulas to create incredibly compelling and clickable blog posts. Each formula represents a different type of blog post.
Formula #1: How To Guides and Tutorials - When writing guides take your readers step-by-step through a particular process, showing them how to achieve the desired outcome. Use your knowledge and expertise to solve pain points and address their immediate needs.
Formula #2: News and Current Events - Write about relevant news and current events, in your specific industry. Include your own thoughts, opinions, and commentary.
Formula #3: Controversy - Write about a controversial subject in a way that is helpful to your readers to help them either understand both perspectives or drive home your take on the issue.
Formula #4: Checklists - Help your readers remember everything they need to about a...
If you want to ensure that your clients have the best possible experiences when working with your business, you must provide them with education and set expectations.
Many small businesses struggle with sales and generating revenue because they focus solely on attracting new customers. The truth is that while you must always have a lead generation strategy and create opportunities to bring awareness to your brand, you should spend the MAJORITY of your time retaining current and former clients.
These are your ideal clients, the ones you have already attracted, qualified, and created relationships with. Most importantly, they’ve already experienced your products and services and are MOST likely to become your brand ambassadors.
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers, and you will see a drastic change in your sales, customer quality, and branding position.
Here are a couple of key elements to...
Today we want to teach you about the three most important start-up marketing tools you need to get and keep new customers.
Although most small business owners recognize the need for a professional website, they often overlook search engine optimization (SEO). Simply stated, having a good SEO strategy is very important for small businesses. SEO is the process of enhancing your website to become visible in online search queries. It helps your small business be found online by interested consumers. The more visible your site becomes, the more prospective client leads you will generate. New companies and those seeking to grow their client list must utilize all available sales and marketing tools. While personal relationships, networking, and referrals are vital to your business's growth and long-term success, you cannot ignore the internet's power and reach.
To understand the power of SEO, think of how many times you "google" things per day and how much you rely on the internet for solutions to daily problems and questions. The internet influences many of our thoughts and behaviors, from the...
The fear of public speaking ranks as most people's biggest fear. It even ranks higher than death for MANY people.
“A recent survey stated that the average person's greatest fear is having to give a speech in public. Somehow this ranked even higher than death which was third on the list. So, you're telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy.” ― Jerry Seinfield
Many of us choose career paths that do not require getting in front of the room or a camera, but as a business owner, you can't avoid being in front of the stage! As your brand's voice, you must use your voice to share your message, attract clients to your business, and showcase your unique talents! We know this is not easy. For many, the fear of public speaking is so great that it impedes their ability to take their business to the next level.
None of us would choose death, as the famous comedian joked, so let's work...
Running a small business involves managing cash flow, from what comes in the door to what goes out. If your revenue at any point in time is not enough to cover your costs, this means you may not make money. Even worse, you may need to infuse cash into your business to stay afloat.
At all times, we need to be on top of our cash flow so that we are prepared for a storm, as cash often goes out before it comes in. Of course, we also need to know what to do in a drought, because this is when our business really needs money.
The unexpected slowdown in our world economy during the pandemic is essentially a crash course in cost management. Businesses were forced to learn how much cash inflow they required to cover their cash needs and whether they would have enough cash to cover operating costs and other obligations.
Profitable businesses negotiate, reduce, leverage, outsource, and eliminate spending that positively impacts their performance. Use this checklist to identify ways to...
The internet allows for information to flow and spread so quickly that a single tweet or social media post can reach millions of people worldwide in milliseconds. It allows us to share ideas, stories, and generate interest in new products and services. Unfortunately, it has also allowed the spread of misinformation, fake news and enabled scammers and frauds to take advantage of unsuspecting consumers. We want to show you how to avoid falling for online business scams
"Urgent Business Proposal,
We have thirty million U.S. Dollars, which we got from an over-inflated contract from crude oil.. We are seeking your assistance and permission to remit this amount into your account. Your commission is thirty percent of the money...
Prince Jones Dimka"
Have you ever received this email or one of the hundreds of similar iterations circulating the internet since the early 1990s? If you haven't, you are in the minority. The...
We know that many people find it difficult to be assertive. What many of us do not realize is that assertive people are more successful in their business and their personal lives. In modern western society, passivity is often viewed as a form of politeness. We are raised to make other people happy, even when it comes at the expense of our own success and personal fulfillment. The other end of the spectrum has its own unique set of challenges. Aggression is not pleasing to others and people who come off as aggressive are often dismissed and avoided. There is a delicate balance between asserting your value and needs and appearing overly pushy or aggressive.
Assertiveness is an attractive option and provides multiple benefits to you and those around you.
Using a value ladder to scale your marketing and attract ideal clients is an important strategy used by many different industries. Essentially the value ladder brings new clients into your business with a low-level offer to upsell them down the road, thereby increasing their lifetime customer value. Industries do this every day, and you have likely seen at least a few value ladder offers today. Clothing brands send us coupons, dentists provide discounted teeth whitening for first-time clients, and personal trainers create low-cost introductory sessions. These businesses understand that while they may not generate a significant amount of money on their low-level offer, they get new clients in the door and simultaneously build trust and credibility.
Offering a mix of services and products from the high dollar, low volume to the low dollar, high volume is essential to generate consistent revenue, and diversify revenue streams. High dollar products and services emphasize...