Top 9 Reasons Assertive People Are More Successful

We know that many people find it difficult to be assertive. What many of us do not realize is that assertive people are more successful in their business and their personal lives. In modern western society, passivity is often viewed as a form of politeness. We are raised to make other people happy, even when it comes at the expense of our own success and personal fulfillment. The other end of the spectrum has its own unique set of challenges. Aggression is not pleasing to others and people who come off as aggressive are often dismissed and avoided. There is a delicate balance between asserting your value and needs and appearing overly pushy or aggressive. 

Assertiveness is an attractive option and provides multiple benefits to you and those around you. 


  1. Positive Self-esteem. What could be better for your self-esteem than speaking up for yourself and taking action to influence the world around you? Depression is often caused by feeling a lack of control. Assertiveness is a form of taking control and responsibility for yourself and your surroundings.
  2. Enhances your self-confidence. When you practice being assertive, things start to go your way. As your results get better, your self-confidence increases, and you are motivated to continue going after the things you want in life and in business. 
  3. Improves your communication skills. Part of being assertive is speaking up for what you want and being open with your desires. If you think about the least assertive people you know, you will recognize that you probably do not know them very well. People who are unable to assert themselves and keep everything inside often find it challenging to have their needs met. Assertive people have an openness to them that non-assertive people do not.
  4. Accomplish more. When you are able to openly discuss and share your thoughts and opinions you are more likely to take action. By practicing assertiveness you will often be shocked by how much more effective you become in your business.
  5. Others assume you are confident. There are multiple benefits to being perceived as confident. People will assume you are more capable, intelligent, and have better leadership skills than someone that is less confident. Assertive people appear more attractive to others and therefore more likely to achieve success.
  6. Get more of what you want. Imagine you are in a group of people, and the subject of choosing a restaurant for dinner comes up. The person that offers a suggestion usually “wins.” Most people are too passive to offer an opinion. This tendency can be found in all facets of life. Those that are too passive sacrifice too much in making others happy. This might seem noble, but it’s a frustrating way to live. The belief is that you’ll eventually receive what you want if you let others have everything they want. This rarely works in real life.
  7. Get in touch with your feelings. When you suppress your emotions and desires, you lose touch with yourself. By consistently pursuing that which you desire, you’ll gain a much better understanding of yourself.
  8. Win­-­win situations become the norm. When you are overly passive in your business dealings you will find yourself losing sales and giving up market share to your competition. When you are too aggressive on the other hand, you risk alienating your ideal clients and team members. The best opportunity for both of you to be satisfied with the outcome is to be assertive
  9. Enhance your decision-making skills. Passive people often base decisions on taking the approach that will result in the least amount of confrontation. Aggressive people often come out swinging. Those that are assertive have a more neutral stance and a clear sense of awareness. Their passivity and aggressiveness do not taint their perspective and they are able to intentionally respond to situations rather than react impulsively. Decisions are less emotionally triggered and therefore more rational and practical. 


Assertiveness is a combination of honesty and respect for others and yourself. When you are assertive, you are honest about your intentions, wants, and desires. You are not forcing them on others, but you are willing to express them and own them. You’re also being respectful by not hiding your intentions.

Passivity and aggressiveness aren’t pleasing to others and are less effective than assertiveness. Allow others to respect you by being more assertive in all your interactions. You will enjoy the results!

Are you looking for help to scale your business and improve your marketing? We created an amazing framework called MAPSwhich allows small businesses like yours to rapidly scale without the stress and overwhelm that often accompanies success.

Our mission is to help you create a MINDFUL, ASSERTIVE, PROFITABLE, and SUSTAINABLE business that brings you joy and financial freedom. 


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