Turning Your Clients Into Loyal Brand Ambassadors

If you want to ensure that your clients have the best possible experiences when working with your business, you must provide them with education and set expectations.

Many small businesses struggle with sales and generating revenue because they focus solely on attracting new customers. The truth is that while you must always have a lead generation strategy and create opportunities to bring awareness to your brand, you should spend the MAJORITY of your time retaining current and former clients.

These are your ideal clients, the ones you have already attracted, qualified, and created relationships with. Most importantly, they’ve already experienced your products and services and are MOST likely to become your brand ambassadors.

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers, and you will see a drastic change in your sales, customer quality, and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Please stay in contact: This means reaching out to them by phone, email, e-newsletters, personalized notes, zoom meetings, and, when appropriate, in person.
  2. Post-Purchase Assurance:  You must always follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a "Thank You" note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best value and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option or loyalty rewards program.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. In today's world, clients are constantly bombarded with marketing and advertising messages, aiming to lure them away from you to your competition. The safer and more confident you make your customers feel, the more likely they will be to trust you, and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach to educate your customers and offer them real information and insight, and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buy from you.”

So, there it is! Remember, our team can help you put together the resources and tools to put these systems in place. We can help you educate your customers, and you can watch the benefits pay offer many-fold.


Are you looking for help to scale your business and improve your marketing? We created an amazing MAPS frameworkwhich allows small businesses like yours to scale rapidly without the stress and overwhelm that often accompanies success.

Our mission is to help you create a MINDFUL, ASSERTIVE, PROFITABLE, and SUSTAINABLE business that brings you joy and financial freedom. 

Check out our article "Marketing Kick Starter For The New Year"


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