We know that many people find it difficult to be assertive. What many of us do not realize is that assertive people are more successful in their business and their personal lives. In modern western society, passivity is often viewed as a form of politeness. We are raised to make other people happy, even when it comes at the expense of our own success and personal fulfillment. The other end of the spectrum has its own unique set of challenges. Aggression is not pleasing to others and people who come off as aggressive are often dismissed and avoided. There is a delicate balance between asserting your value and needs and appearing overly pushy or aggressive. 

Assertiveness is an attractive option and provides multiple benefits to you and those around you. 

1. Positive Self-esteem. What could be better for your self-esteem than speaking up for yourself and taking action to influence the world around you? Depression is often caused by feeling a lack of control. ...

Using a value ladder to scale your marketing and attract ideal clients is an important strategy used by many different industries. Essentially the value ladder brings new clients into your business with a low-level offer to upsell them down the road, thereby increasing their lifetime customer value. Industries do this every day, and you have likely seen at least a few value ladder offers today. Clothing brands send us coupons, dentists provide discounted teeth whitening for first-time clients, and personal trainers create low-cost introductory sessions. These businesses understand that while they may not generate a significant amount of money on their low-level offer, they get new clients in the door and simultaneously build trust and credibility.

Offering a mix of services and products from the high dollar, low volume to the low dollar, high volume is essential to generate consistent revenue, and diversify revenue streams. High dollar products and services emphasize...