Using Value Ladders To Scale Your Marketing and Attract Ideal Clients


Using a value ladder to scale your marketing and attract ideal clients is an important strategy used by many different industries. Essentially the value ladder brings new clients into your business with a low-level offer to upsell them down the road, thereby increasing their lifetime customer value. Industries do this every day, and you have likely seen at least a few value ladder offers today. Clothing brands send us coupons, dentists provide discounted teeth whitening for first-time clients, and personal trainers create low-cost introductory sessions. These businesses understand that while they may not generate a significant amount of money on their low-level offer, they get new clients in the door and simultaneously build trust and credibility.

Offering a mix of services and products from the high dollar, low volume to the low dollar, high volume is essential to generate consistent revenue, and diversify revenue streams. High dollar products and services emphasize...

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