Today we want to teach you about the three most important start-up marketing tools you need to get and keep new customers.
- In-person: You must meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. If your business is fully online, scheduling phone calls and video conferences allow you the opportunity to deepen your relationships and form personalized connections.
- Follow up letter: Always take a moment to send a follow-up letter about what you discussed, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with. Personalized notes and gestures such as birthday cards, handwritten holiday cards, and small tokens of appreciation go a long way.
- Phone call: Use a telephone call to follow up with them to talk again about the...