Although most small business owners recognize the need for a professional website, they often overlook search engine optimization (SEO). Simply stated, having a good SEO strategy is very important for small businesses. SEO is the process of enhancing your website to become visible in online search queries. It helps your small business be found online by interested consumers. The more visible your site becomes, the more prospective client leads you will generate. New companies and those seeking to grow their client list must utilize all available sales and marketing tools. While personal relationships, networking, and referrals are vital to your business's growth and long-term success, you cannot ignore the internet's power and reach. 

To understand the power of SEO, think of how many times you "google" things per day and how much you rely on the internet for solutions to daily problems and questions. The internet influences many of our thoughts and behaviors, from the...