If you want to ensure that your clients have the best possible experiences when working with your business, you must provide them with education and set expectations.

Many small businesses struggle with sales and generating revenue because they focus solely on attracting new customers. The truth is that while you must always have a lead generation strategy and create opportunities to bring awareness to your brand, you should spend the MAJORITY of your time retaining current and former clients.

These are your ideal clients, the ones you have already attracted, qualified, and created relationships with. Most importantly, they’ve already experienced your products and services and are MOST likely to become your brand ambassadors.

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers, and you will see a drastic change in your sales, customer quality, and branding position.

Here are a couple of key elements to...